Your CEO Type
Of the 8 types, discover the strongest power that has carried you this far.
e.g. “Ms. Kim, you're The Compass.”
CEO Pre-Flight Check · CEO Mental Toughness Profile
You want the business to grow.
So why is it only your workload that grows?
You check on your business every day.
When did you last check on yourself, the CEO?
- 20 minAn online diagnostic measures your eight CEO strengths.
- 19 pagesYour report maps the strengths that brought you this far — and your next flight path.
- 60 minA 1:1 with a CEO Mental Toughness Coach, down to what you'll do this month.
Find my CEO Type
November only KRW 200,000 · BNI members KRW 150,000KRW 250,000 · BNI members KRW 200,000
Korean tax invoice available · can be expensed as training cost (Korea)
ASSESSMENTMTQ PlusOfficial AQR International assessment
DEVELOPED BYUniversity of Hull researchers (UK)Based on MTQ48
USED IN86 countriesBusiness · Education · Sport
INTERPRETEDIn business language1:1 coaching with a CEO Mental Toughness Coach
Does this sound like you?
You've worked harder than anyone,
so why do the same problems come back every year?
It only shows how hard you've been working. Now it's time to look at how you've been driving yourself, so all that effort finally turns into results.
Why a CEO Pre-Flight Check?
Every leader carries
a different kind of weight.
Business owners, high performers, athletes, team leaders. Everyone faces pressure, challenge and change, but each meets it differently and needs different answers. The CEO Pre-Flight Check reads MTQ Plus, the mental toughness assessment used worldwide, from the CEO's seat. Because you carry the weight of every decision alone, you need answers that fit you.
The first leg of your flight path
Your team brings their questions to you.
Who do you bring yours to?
You, too, deserve someone to think things through with. The diagnostic shows you where you stand today; then you and your coach chart the next flight path.
“No flight takes off without a pre-flight check.
Neither should your business.”
What you receive after the diagnostic
A check-up turns vague worries into a one-page flight path.
We don't just hand you numbers. A CEO Mental Toughness Coach analyzes how your eight powers interlock and translates them into something you can use in your business right away.
Strengths and your next flight path
See all eight CEO strengths at a glance, with your strongest power and the ones not yet awakened side by side.
One-page summary · your pattern in one line
3 priority actions
In the 60-minute coaching session, we agree on actions you can start right away, fitted to real moments in your business.
Down to the one thing for this month
Coaching outcomes
When the flight path is clear,
the whole business changes.
We work with you on the moments CEOs struggle with most, and change them together.
01Delegation & focus
“The business doesn't run without me.”
Even on vacation I take ten calls a day. I hand work to staff, don't like the result, take it back, and my own work starts at night.
AFTER
From the CEO who holds every task
to the CEO who holds the big picture.
02Emotions & conversations
“I hold it in, then it all blows up at once.”
I let small things slide so I don't spoil the mood. It builds and builds, until one day sharp words come out before the necessary ones.
AFTER
From holding it in or blowing up
to saying what's needed, when it's needed.
03Goals & direction
“I'm busy every day, but by year-end nothing has changed.”
I ran so hard the days weren't long enough. Yet ask me this year's goal and all I can say is “grow sales.”
AFTER
From a CEO who is just busy
to a CEO who knows where they're headed.
04Execution & follow-through
“I learn great things, but the business stays the same.”
In the workshop my heart races. Back at the office, urgent work pushes it aside and the notes just pile up.
AFTER
From a CEO who has learned a lot
to a CEO who sees it through.
05Decisions & bold moves
“I know I have to decide, but it's been stuck in my head for months.”
Sales are falling, and I keep circling: move location, cut the menu, cut staff? Meanwhile, my bank balance makes the decision for me.
AFTER
From a CEO who just hangs on
to a CEO who decides and moves.
06Failure & trying again
“Since that happened, I can't start anything new.”
I shut down a new venture I'd spent two years building. Now whenever someone suggests something new, my body freezes first.
AFTER
From a CEO who buried the failure
to a CEO who steps on it and runs again.
07Value & pricing
“I'm thinking about discounts before I even send the quote.”
Afraid they'll say it's too expensive, I end every pitch with “I can adjust the price.” I win the deal but keep nothing.
AFTER
From a CEO who gives discounts
to a CEO who names the right price.
08Relationships & referrals
“I go to every networking meeting, but I can't bring myself to ask.”
I come home with a stack of business cards. But I can never get the words out: “Please introduce me to clients like this.”
AFTER
From a CEO who runs alone
to a CEO with people moving alongside.
8 CEO Types
What's your CEO Type?
Every CEO drives the business with a different power. Find out exactly which power has brought you this far.
Pilot
I hold the controls. Never dragged along by circumstances.
Control Tower
When things shake, the center holds. A steadying presence to have nearby.
Compass
The more complex it gets, the clearer the goal. The one everyone asks for direction.
Engine
Once it starts, it gets finished. Keeps going all the way to the full stop.
Pioneer
Goes first while others hesitate. The one who opens new paths.
Black Box
Turns success and failure alike into assets. Never makes the same mistake twice.
Ace
Hand it over and it gets done. The one everyone trusts with the job.
Call Sign
Says what needs saying, with confidence. The one people listen to.
Your typeThe power that brought you this far
Your next flight pathThe power not yet awakened
Pre-flight check
Even veteran pilots
never skip the pre-flight check.
In 1935, one of the finest pilots of his day crashed just after takeoff.
He had the skill. He had the experience.
What he missed was a single control lock.
From that day on, checklists began to appear in cockpits.
Since you started your business,
how many crises have you weathered, how much responsibility have you carried?
You watch revenue, run the numbers, keep track of your team’s performance.
But you, the one responsible for all of it:
how often do you check on yourself?
When the business wobbles, you may have told yourself to work harder.
But sometimes, before working harder,
you need to know what drives you,
and where that energy is leaking.
When you stand strong, your business flies farther.
The last person to get checked
Staff reviews, financial checks, equipment inspections, all done regularly.
So how many years have you put off checking yourself?
In the whole company, only one person skips the check-up:
you.
That's why the same problems come back every year.
“A company grows only as large as its CEO's capacity.
And capacity must be measured before it can grow.”
CEO Mental Toughness Coach
Juri Lim CEO Mental Toughness Coach
CEO, Mindgardener Psychological Coaching Center · Professor, Myongji University (Graduate School, Dept. of AI E-Commerce)
For 20 years I have stood beside CEOs through their deepest concerns. Even what is hard to put into words, we work through together, in the language of business.
I bring my specialty, coaching entrepreneurs and CEOs, together with mental toughness. Learning alongside the global community of MTQ license holders, I interpret MTQ Plus results in a CEO's language.
20 yearsCoaching · training
20,000+ hrsCoaching delivered
3,000+Workshops · talks
- ICF Professional Certified Coach (PCC) · Certification Assessor, Korea Coach Association
- Licensed MTQ mental toughness practitioner (AQR International)
Author ofMental Design: Unshaken Even by the Devil's Whisper (Korean edition)Buy at Kyobo Book Centre (Korean) ↗
“It offered practical tools you can use on the spot, not just theory.”
“Through this coaching I came away with concrete solutions.”
Coaching reviews · In CEOs' own words
- “I finally saw myself clearly as a CEO. Now I'm excited to watch my business reach a new orbit.”
- “Am I really cut out to be a CEO? Am I doing this right? I always wondered, and now I feel relieved. I'm The Call Sign. I've chosen my next flight path.”
- “No matter how much I learned, I felt I was slipping backwards rather than even standing still. Now our company can finally move forward.”
- “We're a sales organization. We analyzed the results with the team, built new strategies, and team performance is changing. I wish we'd done this sooner.”
Apply
Take some of the time you've given your business,
and give it to yourself.
A 20-minute online diagnostic and a 60-minute 1:1 with a CEO Mental Toughness Coach. Time to check on the person you've put off longest: you.
Not quite ready yet? Start with the free 1-minute Owner's Battery Check › to see where you stand today.
Checking on yourself is the master key to growing your business.
November-only event
CEO Pre-Flight Check
Diagnostic + report analysis + 60-min 1:1 coaching
StandardKRW 250,000KRW200,000250,000
BNI membersKRW 200,000KRW150,000200,000
A special price for November only. For applications through November 30 · regular price from December.
- Official MTQ Plus diagnostic (online, 20 min)
- Pre-Flight Report (19 pages)
- Your CEO Type and next flight path
- 60-min 1:1 coaching with a CEO Mental Toughness Coach
Korean tax invoice available · can be expensed as training cost (Korea)
Full refund any time before your diagnostic link is sent.
Apply & pay → diagnostic link by text message (20 min) → report → your coach contacts you to schedule the 60-min session
Payment by bank transfer
Shinhan Bank (Korea) · Account holder: Mindgardener Psychological Coaching Center
110-474-269751
The November event price applies to application forms received by November 30. It cannot be combined with other discounts.Discounts cannot be combined.
Paying from overseas? Email hijuria@gmail.com and we'll arrange payment.
AFTER THE DIAGNOSTIC · TRAINING FLIGHTSCEO Flight School (10 sessions)
Choose private or group lessons · pricing provided after consultation
AFTER THE DIAGNOSTIC · LONG-HAUL FLIGHT1-Year CEO Advisory
A CEO Mental Toughness Coach at your side for a full year · pricing provided after consultation
We'll recommend the right next step for your results during your 60-min coaching session. You can also apply for these on the same form.
FAQ
Common questions.
Is it for solo founders or early-stage businesses too?
Absolutely. If you're responsible for a business, you're a CEO. No staff, just getting started, or out in the field selling: all fine. In fact, now is the best time to understand how you operate.
How is it different from MBTI?
If MBTI tells you “what kind of person am I,” the CEO Pre-Flight Check shows you “how do I act under pressure.” That's why these strengths can be developed, and if you take the diagnostic again, you can see the change for yourself.
Which assessment do you use?
We use MTQ Plus from AQR International (UK) under an official license, a tool used for over 20 years in business, education and sport across many countries. The CEO Pre-Flight Check translates those results into the language of your role and your business.
Can I get just the results?
Your results are too valuable to receive as numbers alone. A CEO Mental Toughness Coach carefully analyzes how your eight CEO strengths interlock and interprets them so you can apply them to your business right away. Your type is revealed together with your coach in the 60-min session.
Can co-CEOs, couples or executives take it together?
Taking it on your own works perfectly well. And when co-CEOs, executives or team members join in, the synergy is even greater. Each person takes the diagnostic individually, and results are shared with the group only with each person's consent. Family sessions for couples or parents and children are also available.
What about tax invoices and expensing?
Yes, we issue Korean tax invoices. The fee can be expensed as training cost (Korea), which eases the burden.
What is the refund policy?
Full refund any time before your diagnostic link is sent. Apply with peace of mind.